Refex eVeelz, a rapidly growing electric mobility solutions provider to leading corporates and demand aggregator platforms, has officially rebranded as Refex Mobility. The transformation marks a new chapter in the company’s journey, with a refreshed brand identity, expanded leadership team, and a renewed mission to deliver safe, sustainable, and socially responsible transportation at scale.
From 24 EVs to 1,400+ Vehicles in Just Over a Year
Launched in March 2023 with just 24 company-owned electric vehicles, Refex Mobility has scaled rapidly to a fleet of nearly 1,400 EVs. The company provides tech-enabled, tailored B2B and B2B2C mobility solutions to corporates, institutions, and employees, setting new benchmarks for clean and reliable mobility in India.
With a focus on Responsible Mobility, Refex Mobility is building its growth strategy on four core pillars:
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Reliability – Ensuring on-time, dependable services for clients and passengers.
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Safety – Maintaining the highest safety standards for riders and drivers.
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Sustainability – Expanding eco-friendly transportation options to reduce carbon footprint.
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Social Impact – Creating dignified livelihood opportunities and empowering communities.
Leadership Transformation to Power the Next Phase of Growth
As part of its growth strategy, Refex Mobility has appointed Anirudh Arun as Chief Executive Officer (CEO). Known for his expertise in building premium, zero-cancellation fleet systems at scale, Anirudh will lead the company’s push towards operational excellence and exceptional customer experience.
“Mobility is more than just getting from point A to B — it’s about trust, dignity, and dependability. Our vision at Refex is to build a fleet and service culture where customers, drivers, and partners all experience that trust every single day,”
— Anirudh Arun, CEO, Refex Mobility
Joining him is Ankit Grover, appointed as Chief Business Officer (CBO), who will focus on expanding enterprise partnerships and driving revenue growth.
The leadership team also includes Sasi A (Chief Technology Officer), Meet Goradia (Chief Operating Officer), and Sachin Navtosh Jha (Chief of Staff to the Group MD), ensuring continuity and operational efficiency.
A Fresh Brand Identity: “Reliable Fleet. Exceptional Experience.”
Refex Mobility’s rebranding introduces:
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New Company Logo – Representing innovation, trust, and sustainability.
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Modern App Icon – Enhancing digital presence and user accessibility.
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Striking New Vehicle Decals – Reinforcing the brand’s premium, clean, and professional service standards.
The visual transformation reflects the company’s commitment to professionalism, timeliness, and cleanliness, making every ride feel premium and dependable for both individual passengers and large-scale corporate transport needs.
Scaling for the Future of Urban Mobility
Refex Mobility is strategically expanding its electric vehicle fleet to meet the growing demand for sustainable corporate and employee transportation. The company’s solutions cater to:
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Corporate Employee Transport – Safe, efficient commuting solutions for workforces.
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Premium On-Demand Services – Offering superior service quality for B2B and B2B2C clients.
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Eco-Friendly Mobility Options – Reducing dependency on fossil fuels and supporting India’s clean energy transition.
By combining technology, operational excellence, and a strong ESG focus, Refex Mobility aims to lead the urban mobility transformation in India.
